Planning Better Events

If you're looking to make a change, it's time to get involved in the grassroots lobbying movement. Gone are the days when lobbyists worked solely for big businesses. Grassroots lobbying is a way for regular citizens to elicit change from the ground up. These are changes that affect virtually everyone, including those that tackle global warming, education, and even immigration. One of the great things about grassroots lobbying is that the efforts can be as big or as small as you want them to be. If you plan to start a grassroots lobbying movement, here are three steps that will help you get started.

Keep Your Message Clear and Concise

When it comes to grassroots lobbying, you've got to keep your message clear and concise. Confusing messages or those that tackle too many objectives often get lost in the shuffle. To make sure you get the attention and the backing you need, make sure your message is understandable and relatable. If you're having a hard time narrowing your message down, begin with one essential statement and expand from there.

Expand Your Social Media Reach

If you haven't taken your lobbying efforts to social media, you're missing a vital audience. A well-planned social media blitz can take your lobbying campaign from a local level to a national level quickly and efficiently. Begin by creating your initial announcement for social media and post it on all social media pages. Be sure to make your posts shareable. You want people to share your announcements across the internet. Once you have your initial announcement, follow it up with new information on at least a daily basis. Your announcements should include who or what you're targeting and where your groups will be forming. This is particularly important if you plan demonstrations and other community outreach efforts.

Contact the Right Political Groups

When you're planning a grassroots lobbying campaign, you can't afford to leave all the politicians out of the loop. There are some who will help get your message out to the masses. While you're planning your lobbying campaign, take the time to research your politicians. Find the ones who align with the message you're trying to convey. Those are the politicians that you want to reach out to. However, it's also important to identify those politicians and political groups that don't align with your efforts, as well. Those groups can be targeted for the letter-writing and organized demonstrations portion of your lobbying efforts.